Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? Access-restricted-item true Addeddate 2011-12-09 22:20:30 Boxid IA1611218 Boxid_2 One of the main messages of the book is that focus groups, long the bread and butter of market researchers, are on their way out, largely because people either lie purposely when surveyed, or they just don't know what they want, and that neuroanalytical methodology is the wave of the marketing future. In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. We see models in fashion magazines and we want to dress like them or make up our faces the way they do. I thought it would be a book about irrational consumerism that would help me train my brain not to be so consumerist for things I don't need. If this sounds scary, well, it kind of is, and Lindstrom is careful (perhaps too careful) to calm his readers' fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward.
He does so by looking into people's brains, literallly.Martin Lindstrom (born 1970) is the author of the bestseller Martin Lindstrom (born 1970) is the author of the bestseller “90 percent of all Gillette shavers are bought by women for the men in their lives”
Advertising gurus will ramp up their detAs I got into the book, I kept envisioning a commerical that I have seen of late (one which I cannot remember the product being promoted - go figure!) Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development. I wonder what branding has to do with religion? glamor shots of author! I was not disappointed.What makes us buy one product, but ignore another? This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R. Douglas Fields. The premise is intriging enough that, despite these shortcomings, I tried to skim through the megalomanic banter about his jet-set "global brand expert" lifestyle and his boyish good looks ("I’ve been told more times than I can count that my appearance is as nonconventional as what I do for a living [...]"), hoping to sieve out the salient points of his "amazing" study which birLindtrom's late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. After Martin Lindstrom's visit in the Philippines for his talk, I immediately bought my copy and finished reading it. If you’ve ever been fascinated by subliminal advertising, if sex really sells or how rituals influence buyer behavior, this book will answer your questions on all those things and more. This is a book that you’ll want to read from start to finish. 27 Reviews. But this is the first book I've legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words.Under normal circumstances I wouldn't even review this book because a) it was awful, and b) I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review? This book is structured pretty much like an episode of America's Next Top Model: recap of previous episode!