You will receive a message once finished.© The Luxury Hut is a trading name of Golden Cash Limited. In our last article we covered which models were most affected here in the States and by just how much. After the recent price increase, the modern Submariner Reference 116610 may cost you about £6,887.Indeed, this is a significant jump in one decade. All Rights Reserved 2018The Ultimate Guide to Selling Your Luxury Watch to Trusted Watch BuyersWe use cookies to ensure that we give you the best experience on our website. Aftermarket additions void the warranty of new and used Rolex watches sold by Rolex S.A. or at Going hand-in-hand with that is the exclusivity factor. What primarily defines the affordability of products is not just the price and how that changes in comparison to monetary inflation over time, but rather, how the price of the product compares to people’s average income. All Rights Reserved 2018The Ultimate Guide to Selling Your Luxury Watch to Trusted Watch BuyersWe use cookies to ensure that we give you the best experience on our website. Rolex hasn’t said whether it is going to ramp up production to better satisfy demand, but it is highly unlikely. It has directed the spotlight on issues such as value proposition, the economic state of both the industry and the luxury consumer, and has made us want to discover the “hidden driving forces behind it all.” To answer as many mysteries as we can – and perhaps to ultimately raise new, previously unasked questions – we decided to scrutinize the pricing practices of one of the absolute benchmark brands of the luxury watch industry: Rolex.To begin with, we used official retail prices dating back as far as 1957, based on data compiled by Naturally, there are many other factors beyond inflation that can define a fine watch’s retail price, such as costs related to base materials, labor, research and development, marketing and brand positioning, as well as long-term investments related to advancements in manufacturing processes. By contrast, today’s Submariner, the tool-watch of yesteryear, has transformed into an internationally recognized status symbol, consequently becoming one of the most widely imitated watch designs of them all. By contrast, while the more modern iterations of it have been improved in just about every aspect one can imagine, the Submariner has gradually left the depths of the oceans and started a new and successful career in business meetings, spending vastly more time hidden under cuffs than exposed over diving suits.It went on to incorporate better quality steel, replaced aluminum bezels with more beautiful and resistant ceramics, substituted most stamped components with milled ones, has become more legible, and much more accurate. Shopping for a brand new steel Daytona or GMT-Master II from an official source is essentially an impossibility these days, giving rise to the situation we now have on the preowned market where these pieces often go for as much as double their retail price. If just anyone can buy a watch with no effort, it dilutes the overall effect. In yellow, however, we have introduced a readout for the price of gold, indicated by yellow columns and yellow data labels (we must note that there may be some minor differences in gold prices in different online databases, but the point here is to see the trends change and not to track down negligible differences in gold price records).The Rolex Submariner Reference 116618LN In 18k Yellow Gold With A Black Dial And Black Ceramic BezelWith that said, the correlation between gold prices and the Rolex Submariner 18k gold watch prices are evident. Rolex Prices for 2020 Rolex’s new 2020 prices represent an average increase of 7.4%; however, the price hike is not symmetrical across the board for all models. If you’re really unlucky, you might find you are paying the same price you could have bought the watch for on the secondary market right at the start and not had to suffer the delay at all!So, not ideal for those looking to purchase new. You see, while the steep increase of high-end watch prices has become evident to every discerning watch buyer on this planet, it remains difficult to point out exactly why and how things have changed so radically… or, if they have changed at all.This is, without a shadow of a doubt, one of the most pressing issues in the world of watches today, something that has raised countless questions and fueled numerous debates among watch enthusiasts, collectors, and experts alike. This goes to show that although a fine watch has never been particularly cheap, some very evident repositioning has happened over the course of the last few decades.Thus far, we have been looking at the price changes of the Rolex Submariner, so now let’s examine other models the brand has repositioned since their debut decades ago. Whilst not yet confirmed by Rolex our understanding at GWS is that the Rolex price increase 2020 will come into effect as from the 1 st January 2020. Probably not in the slightest.
The standard Rolex Submariner No-Date even today ideally costs nearly £6,074.Despite a considerable increase in price, the Rolex Submariner watches remain underrated. 126655 going up by nearly 9.5% won’t have much impact. Although the previous Rolex price increase in 2018 was applied only within the UK, this increase will be also be across Eurozone countries and possibly worldwide. If we look at the chart at the 2012 mark we will see that the watch, priced at $11,250 was nearly six times as expensive as it “should have been” based on prices merely adjusted for monetary inflation, which came in at $1,996.