She held various positions there including Product and Brand Manager and was later Marketing Director for Calvin Klein. She held various positions there including Product and Brand Manager and was later Marketing Director for Calvin Klein. Including BMW.It’s great for BMW that for the first time we can connect with consumers, globally, in real-time.“We have the same iconic changes on the marketing side, the channels have changed, how consumers consume content has changed, and as a brand we can’t go out there and shout “We’re the greatest, buy us,” Ms. Wortmann said in relation to the ever changing ways to interact with the brand’s customers.“If you want to play a part in someone’s life, you have to be a relevant brand. Hildegard Wortmann - Audi AG, board of management member for sales and marketing talks about electrification, evolution of the luxury car market, and Audi’s India plans. She held various positions there including Product and Brand Manager and was later Marketing Director for Calvin Klein. Hildegard Wortmann Board of management member- Audi AG tell us about electrification and India plans. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration. In 2016 she assumed management of the BMW brand.
If we were to do five, six other films, the effect might not be the same.”“What is the message behind it? Hildegard Wortmann - Member of the Board of Management at AUDI AG, responsible for global sales and marketing - said that she expects the festive season in India to … The BMW Group PressClub uses cookies. People at BMW Group . Many of us probably have a few brands we follow in our life, so our goal is to be one of those brands in your portfolio. Hildegard Wortmann on Audi's electrification, India plans George. Ms. Wortmann joined BMW in 1998 and has played a crucial role in the successful re-launch of the MINI brand.
And this is a great task to accomplish, you have to build relationships with the consumer, to be part of their world, and that’s a very different challenge.”Social media continues to be highly relevant within the “four-cylinder building” in Munich.“When you look at the new media channels and the social media channels, to me, that’s all highly relevant. Hildegard Wortmann:I had a bright green VW Polo. Our dealers are the backbone of our business, and we’re seeing a digital transformation happen on a day-to-day basis. I paid for it myself back then by giving private lessons. Hildegard Wortmann was born on September 27, 1966, in Münster.After graduating as a state-certified foreign language correspondent and studying business administration, she started her career at Unilever in 1990. Choose your reason below and click on the Report button. They are intended exclusively as a means of comparison between different vehicle types. CV of Hildegard Wortmann, Senior Vice President Brand BMW. You just had to have your driver's license and a car in front of the door on the day you turned 18. Ms. Wortmann says that, for example, the average age of a BMW 7 Series customer in China is 37 years old, which gives the company the ability to try different channels and strategies to connect with those buyers.“In my new role, we have to build new competencies, including data analysts in our marketing team to be able to interpret what we see on these new marketing channels,” Ms. Wortmann said.“It’s great for BMW that for the first time we can connect with consumers, globally, in real-time. During her work with the company she gained international experience, including in London and New York. Additional equipment and accessories (e.g. … Her other professional positions at BMW included, for example, marketing pre-development and innovation projects, product management for the X and Z models and automotive and after sales product management. Alongside her professional career she completed an MBA in London. Click for more details. The report says that former Senior Vice President Brand BMW and until recently director of the sales region Asia-Pacific, Hildegard Wortmann, has left the company. Now, if you publish something on Youtube, regardless if it’s market specific, the impact can be felt globally. You cannot plan your communication the way you used to in the past – the pre-defined, straightforward, structured plan with pre and post launch metrics and communication channels – now you have to manage the media plan real-time, every day.
We have social media controls where we can see what everyone is talking about the BMW brand, in real-time.”The topic of millennials and the new generation of BMW buyers has also come up. Archive . The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. She is now a Senior Vice President Brand BMW, responsible for all activities related to the BMW brand. The figures are for a basic-version vehicle in Germany. With the development of the electric brand BMW i, Hildegard Wortmann placed a decisive focus on e-mobility. Further information on official fuel consumption figures and the official specific CO Subscribe now. This will alert our moderators to take actionPandemic has 'peaked out' globally, market to revive in 2021: Hildegard Wortmann, Audi AGTalking to ET's Ketan Thakkar, Hildegard Wortmann - Member of Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. The other motive was BMW’s aspiration to give something back to the BMW community, one that has been loyal to the brand throughout its history.“We would love to give something back to BMW fans. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. And that’s a chance for us, not a risk.”“the average age of a BMW 7 Series in China is 37 years old”I believe she is a very good one -and has potential to become a board member some day..BMWBLOG is an independent private enthusiast site dedicated to BMW fans around the world and is in no way affiliated or owned by BMW USA and/or BMW AGInterview with Hildegard Wortmann, Senior Vice President Brand BMWContinue Reading Below