The updated flat logo will only be used for online and offline communication purposes. With every new generation of customers, BMW is reshaping their identity. “The new logo and brand design symbolizes the importance and relevance of the brand for mobility and the joy of driving in the future,” Thiemer told us. First showcased on the BMW i4 concept electric car in March 2020, BMW says the logo is designed to convey "openness and clarity" and "ensure a contemporary, future-proof presence". A post shared by BMW (@bmw)on Mar 7, 2020 at 1:04am PST The new identity is also an attempt to prepare for a more digital future, one where the car brand is not always physically available but “24/7 digitally available”. The Treaty of Versailles — signed after World War I in an attempt to ensure peace in Europe — forbade Germany from building aircraft engines, so it changed its focus to railways and built-in motors. The updated badge was debuted on the brand's electric The flat logo replaces BMW's previous logo, which was introduced in 1997.The company has replaced the hallmark black ring that has surrounded its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what background it is placed.In the case of the Concept i4 this allows the car's distinctive, metallic bronze shade to shine through.This transparent ring is meant to radiate "openness and clarity", explained Jens Thiemer, the company's senior vice president of customer and brand.The company has kept the blue and white interior of the logo, which reference the state colours of Bavaria where BMW was founded and still has its headquarters. It is going to be used as a "communication logo" which, as the name suggests, will be featured across BMW's communications including its website and social channels. File:BMW logo (white + grey background square).svg
It also marks the start of the electric revolution at BMW, alongside the The i sub-brand continues down the same path with a refreshed look which will be part of the future electric and plug-in hybrid family.So far, no plans to have the new logo on cars. Seen in context (below), the boldness of this redesign is more obvious – the removal of the black ring appears to be the biggest change to the logo since its introduction in 1917. We will never give your details to anyone else without your consent. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. "With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. In a recent call with Jens Thiemer, Senior Vice President BMW Customer Brand, we learned about some exciting changes in the identify of the Bavarian brand.For starters, the iconic BMW roundel gets a new and fresh design. Over the years, the design of the M logo and the M stripes has been carefully refined, with the color purple changed to a dark blue, for example. The font has also been shaped up differently. According to Thiemer, BMW has to adapt to a new customer base, a younger generation of buyers who are digitally natives.“The new logo and brand design symbolizes the importance and relevance of the brand for mobility and the joy of driving in the future,” Thiemer told us.The new BMW logo retains the same shape, but its within this shape that the design takes a new approach. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. The following 12 pages use this file: User:Minorax/PD textlogo (SVG)/2020 April 7-9; Commons:WikiProject Aviation/recent uploads/2020 April 7; File:BMW logo (2020, grey).svg (file redirect) ; File:BMW logo (grey).svg (file redirect) . "BMW has updated the logo's font, too.
"The new logo is a new media branding and will be used in addition to the existing logo. "Our new brand design is geared to the challenges and opportunities of digitisation for brands," said Thiemer.