Dr. Exler is also on the board of Pendragon Plc and Mercedes-Benz Canada, Inc. CBT Automotive Network is a highly targeted, multi-media platform for retail automotive executives and managers. The 49-year-old leader has emphasized improving the brand’s relationships with dealers, for example. Speeks follows Dietmar Exler (51), who leaves the company at his own request. I've also covered autos for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. When the company arrived at its temporary lodgings in Atlanta last year, Exler took advantage of a new chance to try the paperless strategy again. FREE Background Report. Mercedes also initiated some management actions in response to the feedback and "made some commitments," he said, without being specific.Also, it may seem minor, but Exler has grasped the opportunity provided by the transition to "go paperless" to the extent possible. Since being named president and CEO of the best-selling luxury brand in America in early 2016, Mercedes-Benz’s Dietmar Exler has emerged as an important spokesman for the premium-segment group, which also includes archrivals BMW and Audi.
For example, each month various top MBUSA executives film a five- to eight-minute video with their views about sales trends and other current topics, and lodge it on the internal company portal.Also, Exler instituted a new, 360-degree evaluation process for all Mercedes-Benz USA managers. But now the [successor, renamed] GLE is shaping the segment.Actually, in Alabama last year, we made more than 310,000 cars, and we sold 340,000 cars in the U.S. overall. Subscribe here. Here are excerpts from their conversation.“Create effective new channels for communication between top management and employees, and with key partners.”The Mercedes brand is doing well in the big shift in American consumer preferences toward SUVs.
* The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. "I got 40 pages of that," he said.
Yes, we’re celebrating 20 years of SUVs; it’s been pretty much a success story. "They come back with a deep understanding of the brand's DNA. Back then our first one was called M Class. 1-selling automotive luxury brand in the country. People really took time to make suggestions." The intention has to move on, and you've got to be more careful. Presently, Dietmar Exler holds the position of Chief Operating Officer for AMB Sports & Entertainment. "And Exler is trying to complete the cultural overhaul while everything is still in transition. They all have enough U.S. content to qualify with official corporate and government guidelines as being made in the U.S.We ask honestly critical questions of our people to push ourselves forward, and by the same token, their feedback is very direct. He is overhauling the crucial relationship between the brand and its dealers. See spy shots, read reviews, first drives, auto show news, photos & specs of muscle cars. All employees were asked to rate Exler in various ways on a 1-to-5 scale, and also were given the opportunity for free-form feedback. "We didn't have storage here, and so we had to go paperless," he said. The company will open its $93-million, 200,000-square-foot new structure in … "I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well asI have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective.Opinions expressed by Forbes Contributors are their own. Madeja has been in the company for over 20 years. "You'd better have your act together regarding the culture you want to create, or the 300 new people will create it for you," Exler told me.One thing Exler did was to begin inviting any employee who was interested to participate in a three-day "brand immersion program" that runs regularly at the company's manufacturing complex in Tuscaloosa, Ala. At first, the program was aimed only at dealers and their salespeople. The majority of comments were directed at the company per se, "but as CEO I stand for the company." "We need honestly critical questions to push ourselves forward," he said. And Exler is steering the company's rumored $200-million-plus naming-rights deal for The Mercedes-Benz Stadium in Atlanta, which will open this fall for play by the conference-champion Falcons.But Exler is actually building something even more important than the stadium deal: He's putting together a new Mercedes-Benz USA culture as the company completes its move from New Jersey to Atlanta. Since being named president and CEO of the best-selling luxury brand in America in early 2016, Mercedes-Benz’s Dietmar Exler has emerged as an important spokesman for the premium-segment group, which also includes archrivals BMW and Audi. Dietmar Exler has a lot on his plate these days. A survey of nearly 500 U.S. CEOs shows an increasing number of companies planning for renewed growth in the months ahead—if the nation comes together to overcome the challenges of Covid.